Every money making opportunity or a start up business boils down to one common thing that is idea. As you know the best and the most unique business ideas. The most unique and interesting thing about ideas is it's free and everybody has the capability to think of ideas. If you want to be creative and innovative about business ideas, you have to have knowledge. Knowledge is important. You need to know zillion things to be creative and knowledgeable.
Unique business ideas are generally overrated. The success in any kind of venture is determined by a lot of factors such as the available market, the right pricing plans and marketing strategy. People may have this misconception that unique business ideas may give them an edge over other businesses but a one-of-a-kind concept alone could not sell your products. Also this is a true fact that any new concept would not remain new forever. Other businessmen can follow the same path then it can be no longer considered a unique business idea. The novelty wears off easily.
A running business means having potential customers. The greater number of potential clients you have, the higher the number of sales your business makes promises profits on your part.