At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. But defaulting to so-called "gray hat" tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.
You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more updated.
When talking about Google SEO 2015 it’s speculation, we won’t know for sure until Google rolls out new algorithm updates and SEO experts like yours truly test their impact. This is NOT a Google released an algorithm update called Google Pigeon and within days we (SEO experts) know it’s full impact, it takes months of analysis and SEO testing to gain insights into what Google has done and by that time Google has released the Google Duck-Billed Platypus update (now that would be a cool name for a Google algorithm :-)) making it even harder to determine what a previous change resulted in.
Everything You Learned in 2013 is Still Relevant, Just Amplified When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), and we anticipate seeing these carried forward throughout 2014. We can continue to expect with our Best SEO Services for getting micro adjustments to Panda and Penguin that continue to target both link quality and content quality.
Content Marketing is Bigger than Ever
Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.
Social Media Plays an Increasingly Visible Role
Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services had swept through.
Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.
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